As the new times of Digital scanning, cellular internet
devices and email are ursuping the printing volumes hitting hard the machines of
Brisbane printing companies, the question is: can all the players in the
industry carry on.
Fairly
obviously the answer is no.
A study involving an online search by
Printing Brisbane proved that Google and Yahoo were able to bring up over 11
pages of printing companies accessible for business. In all likelihood, probably
10% of these printing companies will not survive and be taken off the list due
to going out of business.
The companies most likely not to are the high
volume, high colour catalogue and brochure printing products.Unfortunately,
there has been a crop of new legislation that has made it likely for
shareholders not to be informed, which has vastly affected the companies that
make higher volumes.Likewise, brochure and folder products have been hit hard
due to the masses preferring to use emails and websites as a way to disperse
information.
Printing in Brisbane was already battered
by the devastating Queensland floods of 2011, where business has been slow to
recover, and, for some, there was never going to be any recovery, as they had no
flood insurance.Many large printing establishments did not reopen because of
their machinery losses being too damaged to repairMany printing houses had to
cease operations, never to open again, because of their machinery being not
repairable to reopen for operation.This vastly restricted competition for
Printing in Brisbane, for most of the competition was wiped out.
Due to all these conditions, there was
a prosperous flourish of good business good fortune in Printing Brisbane. The
markets that did went well for smaller Printing Brisbane businesses were the
multipart books, spot colour work, shorter run full colour work and basic stationery.
Mid to large size Printing Brisbane companies fell to the wayside, for
competition was way to competitive and due to investing so much money in
multihead, full colour printing presses that were expensive and had complicated
finishing machinery-profit margins crashed. In all likelihood, this particular
situation plausibly will stay the unchanged, because of low printing volumes.
However, the situation is not as negative as originally portrayed, for there is
a glimmer of hope as mining and related industries have assumed a multi-billion
dollar book project, which has held the printing presses in operation for
Printing Brisbane.Many of these said businesses have chosen Brisbane to set up
printing operations, foregoing other interstate printers. Also, the coming
Queensland elections and Gold Coast council elections have supplied extra
volumes of opportunity.
Basically, as a means of survival, the printing
industry must expand new markets for their materials, or their industry will
decline even more.There are ideas on the table to drive more volume by direct
marketing as the cyberspace also becomes more competitive and crammed and
sending people mail is looking worthwhile again. The truth of the matter is that
if you were to go through the phone book, many printing companies are dropping
out of sight due to the trials being faced by the printing industry.
There
will be survivors, but there will be much pain as the industry adjusts to the
new digital age.
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