Marketing Your Target Customers

Strategic Directions, an Australian Marketing consultant establishment, conducted a survey on what type of promotional article was the profusely effective for the money budgeted.

Promotional Pens were the absolute winner in the way of a profoundly effective promotional product. Companies, no matter what size, are constantly trying to get a low cost but highly perceived value promotional product to hand out to customers and potential customers. It is about bringing about brand awareness, rewarding loyal customers, and where possible, making your company logo and contact details constantly in their face.
If you are under a tight budget and made an allotment of thousands of promotional items, you may be looking to pay out only about one dollar per item to be within budget range. The outcome of customer questionnaires perceived the promotional pen as being the best value for the dollar and advertising effective promotional article on the market. Promotional pens come in an assortment of many fashions, depending on what you rather have on the pen. Promotional pens can vary quite a bit, as you can buy the basic push top pen with your establishment's logo and contact info on it to a more elaborate metal twist base pen with an imprinted logo and company contact info. The prices can vary from as little as 20 cents to 10 dollars per pen, depending upon the type of client and industry you are in. Definitely, a 20 cent pen is not considered as valuable by a customer as a 10 dollar one. One accepted purpose from the study was that no matter what the expense of the pen you invested in, it had to perform well absolutely. That means it must perform in an acceptable manner and always without the ink line going in and out when writing on a page, and the push down top or the twist base must bring out the nib of the pen regularly, every time. The nib size that is the most desired is the medium size rather than the fine point. One other point about the nib is that it must roll correctly. If the pen does not work well, then the point of the promotional item loses its value completely, since it will be thought of as cheap and worthless to customers and potential customers- working against what you want to accomplish.

The space available for branding on the promotional article was also seen as a crucial point. In all actuality, there are some types of promotional pens that contain more branding room on them than the regular printed pens. There is one special pen called the Brochure Pen that includes a full colour printed brochure retracted into the barrel of the pen.

It can come out about 200mm, which makes it capable of containing much establishment information for the customer to read- what superb choice! Astoundingly, this one-of-a-kind pen's expense is about 1 dollar, so it is growing to be very a favorite with marketing departments that really want to give to their customers more information about their companies. Charities and community awareness groups have also really chosen the brochure pens. Yes, we are in the high tech digital age, but the study undoubtedly proved that customers and potential customers loved and appreciated getting a promotional pen as a gift, as they are useful and stay around longer than most promotional gifts.